To meet consumer demand and ease staffing challenges, retail businesses increasingly leverage AI both in-store and in digital channels. Multiple established use cases for AI in retail exist, and this article will survey existing options and explore potential developments. Advantages of AI in retail One of the most common concerns about AI is the idea […]
In other words, consumers expect a seamless experience across numerous channels and the ability to make purchases and returns or interact with customer service on their preferred channel. Staff, too, want technological access to the entire omni-channel experience so they can develop human connections with customers and simplify interactions with the brand. In the past, […]
These systems are both diverse and essential for efficiently running the day-to-day retail operations—managing employees and stock-to-consumer marketing initiatives, monitoring security cameras, and tracking customers’ movement and time spent in the store. Retail technology has advanced as strides have been made to the underlying networks. But those improvements have come with an expanded attack surface. […]
What is geospatial intelligence? Geospatial, or location-based marketing technology, utilizes modern connectivity to collect and gather insights from customer location data. Internet of things (IoT) devices, GPS data, and geographic information systems (GIS) all contribute to a holistic picture of consumers’ movements through retail spaces. What can this data do for you? Marketers and retail […]