Creative Design, Usability, and Information Architecture

OnX’s Proven Team of Professionals

The OnX Creative Design, Usability, and Information Architecture team offers over 30 combined years of online design and development experience with large corporate clients in the retail, financial, automotive, insurance, and marketing sectors. Our primary objectives are to ensure high ROI for our customers, good brand experience for their stakeholders, and easy to use sites that foster user success and satisfaction.

Knowledge and Experience

With backgrounds in Kinesiology, Library Science, Psychology, Mathematics, Computer Science, Graphic Design, and Cognitive Science, this team brings a wealth of interdisciplinary knowledge and experience to any project. Approaching every project with a holistic perspective, the team strives to ensure that both user and business objectives are considered in a balanced and measured approach. This global, thorough, yet creative approach allows us to deliver powerful, practical solutions that ensure each project meets or exceeds its objectives.

Usability Services

Heuristic Evaluation	Assessing your site with a proprietary checklist of usability heuristics to determine ease of use and inform design improvements.
Usability Testing	Executing one on one moderated user testing to gather behavioural data and observe site interaction to provide guidance for present/future design improvements.
Online Survey	Performing interactive contextual surveys to gather user preference and self-selected feedback.
Accessibility Audit	Generating a gap analysis to determine current site design relative to accessibility standards.
Contextual Inquiry	Observing users interacting with a site or application in their native environment to illuminate design concerns.

Creative Services

GUI Design	Creative briefs, Initial interface design, interactive interface design, custom graphics, branding guidelines, design standards documentation…all geared to the end-user…using Flash MX, Director, Photoshop, Illustrator
GUI Development	Coding your site using the latest in html, dhtml, xml, java script, cascading style sheet, customized forms (JSP, ASP, TCL, VB).
Website Optimization	Code review, cross browser compatibility, speed review, META tags, ALT tags.
Documentation	Best Practices documents that act as the foundation for any development to your website including: Web Site Standards for Design and Development, Usability Standards, Accessibility Standards and Search Engine Optimization Standards.